Samuel draws inspiration from both cinema and photography to craft contemporary narratives for a modern audience. Prior to committing fully to his own projects, Samuel spent seven years working alongside his mentor Sølve Sundsbø as a first assistant assistant, cinematographer, and film editor. Together, they collaborated on numerous projects, developing a keen interest in the experimental and the new. Working closely with brands like Valentino, Saint Laurent and Armani, Samuel remains engaged in the evolution of culture and technology, producing playful, bold, and captivating imagery.